Pseudo green really green behind luxury fashion

Stock your speculation of a 3,000 yuan "I am not a plastic bag", perhaps more objective is to show off; only wears cotton clothing, the understanding of environmental protection and are too simple one-sided. At the same time want to maintain a fashion do Ture Environmentally Neutral, you must not only refused to vanity, to resist the temptation, also need to Tracing to its source, Ming good debate --- do not simple.

Environmental water depth of 30,000 feet

What is a truly environmentally-friendly clothes? It is very much needed to meet the exacting standards of both do, and these areas are often ignored by us in comparison. Basis such as clothing fibers, cotton, linen Silky general we believe that these natural fibers are regarded as environmentally-friendly materials, because they do not like the production of man-made fiber production, as many of the sewage pollution of the environment, but we have overlooked the natural fiber growth process is environmentally friendly .

One example is we love cashmere, which in recent years known as "soft gold" of the material constant prices, but because the production of cashmere goats grazing is the root eaten together, the "barren" such a large population of goats, is also on environmental protection has not a small injury. There are cotton, 100% cotton is often used as "green" clothing signs, this is a misunderstanding, a large-scale production of cotton cultivation in the same place has a very environmentally unfriendly, those cheap cotton fabric, often means that a lot of fertilizer and Pesticide pollution of land, comparison, Organic Cotton production process on environmental protection in many, it does not adopt GM technologies, no chemical fertilizers and pesticides, but yields than conventional cotton production of low 14% -33% on, and ultimately made Apparel prices will average consumer it is difficult to accept: an organic cotton Levi's jeans than your ordinary cotton on about 5 times, choose the former in addition to the purchase of fashionable consumers, but also for environmental protection in the bill.
Understand that the fiber raw material production process to the extent of environmental pollution, but also just beginning. The need for synthetic fibers, in the synthesis process is saving energy? Fiber during processing (especially printing and dyeing, finishing) whether or not to use non-toxic, biodegradable material can be? The use of fiber consumption, we will not deal with abandoned or brought about by environmental issues?

Do not head first, which is only around the fibers of the environmental problems, a garment in the production, packaging, transport, use, cleaning, recycling, degradation and so the process is reduced as much as possible harm to the environment? Just look at so many links, has almost lost it to explore more details of which the courage, and that any one item can list a long string of environmental protection need to pay attention to details. Determine whether there is a principle of environmental protection, 5R, that is: Reduce, Reevaluate, Reuse, Recycle, Rescue.

Luxury green wave

Even though the fashion industry of environmental protection is a loss as to how so many difficulties and problems, but as long as the "green" of gimmicks to attract enough eyeballs, fashion industry always could not wait to put these people pay most of the coat. But they always perfunctory action in 2009, Burberry extensive use of wool breathable refreshing, design director Christopher Bailey also suggested that men with thin cardigan knitted cardigan replace formal suit, as can be out of luxury fashion. In addition, Dolce & Gabbana, Versace, Bottega Veneta men's also designed a number of thin material, relaxed tailoring suits, and even a formal dinner dress casual has become easy, because such a "we can reduce the summer use of air-conditioning power consumption . " Armani sold every piece of clothing on a certain funds donated to African children, for the purchase of drugs to treat AIDS; LV that would prefer to postpone the time of new goods shelves, but also the use of vessels in lieu of air transportation, because of shipping fuel consumption and more , less exhaust. In addition, they also announced that in all LV leather was cleared of polluting glue, and cardboard packaging is reduced, these methods of environmental protection does help, but more just a gesture, just as "I am not a plastic bag "Like, this well-known British designer Anya Hidmarch designed shopping bag set off a global mad rush to buy, the price to 300 U.S. dollars pushed up high or even higher to buy those crazy handbag Anya Hidmarch people, but in the rush to buy cheaper brands The price level of no more than a matter of fact, and environmental protection has nothing to do, but derived from the global rise of the spread of environmentally friendly bags, from another cause a waste of resources.

"I am not a plastic bag" to the big names were also "inspired", from the LV to Gucci, the major environmental licenses to start a business bag, Herms fashion environmentally-friendly shopping bags, from silk and handmade calfskin, can be folded into a wallet size, the price was 8,000 yuan, although not cheap, but seemed so suddenly to become environmentally friendly fabric made from environmentally friendly style than the original models of these luxury goods but also expensive. Someone asked: "Since the Environment hot, why not choose cheap fabric so ordinary?" The answer is, even the low cost of fabric, but also add a luxury brand, in order to have a flaunted their green hearts, many people spared no expense to the purchase of environmentally friendly luxury limited edition, it is Eco-Luxury, the so-called green wave of luxury.

"Slow fashion" and "fast degradation"

Big-name also given more reasons for consumers to continue in times of an economic downturn to support them. A few years ago in Europe has been popular among designers of "slow fashion" was re-raised, which was originally based on environmental considerations, designed some of the more classic and will not at any time by the tide flooded style, coupled with high-grade fabrics, making clothes can be fashionable to wear a longer period of time the way they used to be big to borrow, they said that while their prices compared to ZARA, H & M for a lot more expensive, but consumers can wear so many times , LV bags of expensive though, picked up can be thrown into the water to continue from another point of view, this is to reduce waste, energy conservation, the promotion of economic big thing, or even in line with the Reduce, Reuse and Recycle environmental standards but should not necessarily be so expensive? Names have been silent.

And people's arrogant "cruel, bloody, vanity" inherent impression, but also allow big are more actively engaged in the embrace of environmental protection, public relations firms with or without a shadow of existence, scientists have for the big-name the "fur fashion," to find a basis for . Zoologists said the global fur industry 85% of the fabrics come from animals, and animals and furs, it is human beings for thousands of years as part of animal husbandry. For example, rearing cattle and sheep to human food, feeding the fox fur raw materials to the people, this and feeding chickens, ducks and non-discriminatory. Interestingly, the fur industry and even to solve an important means of ecological problems. New Zealand has more than 80 million opossum, 21 tons per day to eat a variety of vegetation, if allowed to multiply them indefinitely, New Zealand in 15 years become a second sub. More remarkable is that, environmental scientist for the public to believe: and ordinary clothes, as compared to the real fur environmentally-friendly alternative. From the composition point of view, fur chemical composition of water (30% -50%), protein (55% -75%), fats, salts and carbohydrates, that is to say, a fur coat in the ground, as long as a month will be able to swap all of degradation, 5 times faster than a pair of jeans, linen sheets than 3 times faster.

But the industry said: "I do not think all the big names are to achieve environmental protection, although they often follow the design of social unrest, some so-called green line, but that does not mean that they are being implemented in environmental protection."