Several hundred dollars of brand-name Logo
The past, teachers tailor custom, those who signed on as a Logo or noble status symbol.
Today, Logo is no longer admired by the people, spend a few hundred dollars can buy a banner signed by teacher High Street brands.
Once upon a time, to a grand surprise party Yan 4, noble Queen can please Christain Dior, Coco Chanel spend these masters order a set of evening wear for several months, even under the banner of "fly" went to great pains to repeatedly test equipment until perfect. Unfortunately, this golden age of fashion has become obsolete, will be works of art fashion as fewer and fewer people are treated, senior fashion houses or on the declaration of the closure, or just as the maintenance of high-end brand image of a magic weapon, only used to worship, and commercial relations weakened.
In fact, this trend as early as in the last century 90's when the economic downturn began, but then luxury brands to put the low profile, known as the "Vice-line", the name of the design style more young banner, will also be the way the prices have become more "inexpensive" to expand the age of consumer groups and walks of life, increase sales, such as D & G, Miu Miu, DKNY, such as second-line brands, including the latter's See by Chloe, McQ, are to be transported the product. However, despite the price of these second-tier brands than the main line, there is a big slice of cheap, but really want to say low to allow the general public are hi-by-Yan Kai, Marc Jacobs in addition to tens of dollars to buy souvenirs series, Most ordinary people are still so discouraged. The real innovation is Karl Largerfeld for H & M launched a limited series.
The feeling at the beginning of some "self-worth down" move, now seems, it can be enough to go down in history loading fashion. On the one hand, it is the luxury brand has found a group called the "Crossover" perfectly justifiable reasons to get close to the public, in addition to well-known Y-3 outside, Puma will be invited Hussein Chalayan to do the design director, with Sergio Rossi to launch high - with sports shoes; at the same time for Speedo, Nike and many other brands so designed Kawakubo-ling, will touch into adidas and Stella McCartney for LeSportsac, etc., they money at the same time more transient surge in popularity; On the other hand, those look at fashion magazines to see the crazy, cos I'm always skint but could only buy goods ABC people were fully aroused the enthusiasm, just spent the past several hundred thousand dollars, they will have to buy brand names with the same vanity and sense of satisfaction that even if the texture and workmanship than the real brand-name products are inferior to many, but a "limited edition" of this ring, it seems that vanity makes up a class.
Therefore, it is also not difficult to explain why the name of Diesel in order to limit the introduction of a 390 just by selling jeans, in the four hours of crazy chaos they declared sold out; monopoly buyer of French boutique Colette shop with the most popular Gap cooperation, From clothes to accessories from the entire series when it announced the launch of attracting much attention. Another angle, in fact, those who are not widely known, there is no shortage of talented designers, but also to use with the High Street brands opportunity to greatly enhance their visibility, Viktor & Rolf is the most typical beneficiaries.
In fact, if it is affixed with a famous brand parity Logo for their own gold-plated, it would be better described as a luxury brand with the popularity of low-priced brand to the public closer to the way to upgrade their brand popularity, only a mutually beneficial act only
Just in the UK Fashion Awards won "Best dress designer," the title of the Matthew Williamson, was H & M discerning eyes and become cooperation in 2009 the first limited series. The good will with a wide range of color printing combined with the designer logo will be launched in April 2009 for men and women fitted series, while the men's series is the first time, definitely worth looking forward to.
Inexpensive goods to wear Fashion Icon
The past, Marilyn Monroe wearing a fur singing "diamonds are a woman's best friend," Mrs. Kennedy just to buy Chanel, will be able to let this brand new life
Today, Mrs. Obama was wearing a less than 100 dollars Donna Ricci dress, you go to Topshop, Zara, H & M at the time, waiting to pay the bill in front of you is probably the so-called "It Girl"
If it is said that once those Fashion Icon, such as Audrey? Hepburn, Catherine? Deneuve and so on, are a water closet in infants Givenchy, YSL, then, the new generation of fashion Icon, still there will be those of name, but in the closet the other side, probably placed there Topshop, Zara those you and I can afford the low-priced fashion.
Like nowadays the most popular band "It Girl" who rock star offspring Geldof sisters flowers, as most will be wearing Alexa Chung, etc., including even the older generation of the Hilton sisters, Lidsay Lohan and others, they should do not have the background of the door, or on a huge asset. They are spending billions of dollars in Chanel, but can also back into the 2.55 handbag Topshop, H & M, Zara. In their minds, will be the last to wear different brands from different sectors all breaking the rules is a fashion, how to inexpensive goods and luxury items to Fan infants is capable. Therefore, on the one hand, they are to buy those luxury shops of the most hated "Michael fashion" products, but on the other hand, they still can be popular luxury brands, fashion show sitting in the front row VIP seats.
Even the last generation of the Icon, have also arrived in this array can not stop the wave, secretly began to move closer to parity brands. Claimed that "the things I have never been cheaper," the Kate Moss and Topshop in cooperation, it seems that inexpensive goods will be moved into her wardrobe, the daily replacement; with cheap department store to launch low-priced series of Sarah Jessica Parker is set a good example 9 U.S. dollars will be blue of 400 U.S. dollars with Manolo Blahnik took to the red carpet; increasingly Angelina Jolie motherhood in the opening ceremony was also put on the 26 U.S. dollars
This is not only because the relationship between economic crisis, but a conceptual change in the past, such as Victoria, the head must match was described as a full set of elegant dress, now turned into something of the past, in the the pursuit of extreme individuality in society, people need, not from head to toe are meticulously decorated with famous puppet, but rather more with the sexual, more free, more defiance of the new idols, as all the unexpected can be used with the Playing with a single goods Highlights of Agyness Deyn, is the new definition of Icon.
Fashion, in this day and age is no longer as in the past as only nobles were able to participate in and guide a small circle of Sharon, and everyone can evolve into a free game, what is needed, but you have to participate in the enthusiasm and fearless courage
1. Cory Kennedy
Speaking of Cory Kennedy fame night, the story is well-known nightclub photographer Mark Hunter began in 2005 in his shop the night before encountered 16-year-old Cory Kennedy, he would put Cory Kennedy photos www.thecobrasnake. com, so Cory Kennedy is known as Internet It Girl, she was not slender, hair dry scattered, often people did not care the slightest impression, but only for a year, Cory Kennedy has become the most attention online, one of the fashion idol . Cory Kennedy belt is a symbol of a time when there is no belt to replace the use of knitted jacket, which is the middle size slightly plump her unique experience, a vest skirt with printing, together with the belt is the most classic style.
2. Louise Ebel
Paris New ITGirl, 20-year-old red-haired girl Louise Ebel, Sorbonne University, Art History or female students, the recent Street favorite film site. Black frame glasses and braided hair style is his Special Representative. Her share with the people of France ethereal, but also because of its rich and with careful Street taking pictures of blog received a warm concern. Both feminine, retro flavor, while wandering in the bohemian edge, and a little bit of modern rock and roll style, then she's self-personality style. Of course, the most charming or her unique temperament lazy French, and from time to time to reveal the artistic tone of youth.
3. Jane Aldridge
Texas high school girls to rely on her very personal style and popularity of the blog. Blog in which she described her daily photos of the clothing, the list hope and inspiration. Crazy love for shoes is a sign of her, "clothing is sometimes vague, but the shoes have always had a strong voice allows you to give it a unique appreciation of the design." This is her famous. Fashion shoes buyers to edit or is her dream.
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