2/03/2009

High threshold for the collapse of fashion show to the public good(Fashion Tv,Fashion,High Threshold,Cory Kennedy,Speedo Boy,Tgirl)

Social class is a pyramid, can stand on the top are only a small minority. But these people have rights and wealth is the most, so they are the most fashion-conscious consumers and led the main force, they fashion show sitting in the best location, the prevalence of the previous quarter to respect their tastes
Is the general public on Forever Fashion has nothing to do with it? Fortunately, this situation is changing. Fashion by the economic tsunami after the Society itself and decide on rack their brains to the public a good show to prove by action that the threshold of the fashion world is about to collapse noble
High fashion show for free Views
The past, the brand's fashion show every quarter, only to contribute to a limited number of VIP customers, as well as professional media, brand new products each quarter, the new trend, it will inform them in advance, the latest fashion from their lead.
Today, Viktor & Rolf's fashion show in the live webcast, Tod's establishment of online TV stations, publishing of any relevant new products, the spokesman for the latest trends, etc.
Most of those people who feel aggrieved pyramid should be the loss of privileges. Over the past only to enjoy VIP treatment, just as only an invitation can be the first time to watch the fashion show, now turned into fun with the public project. This is always the play Viktor & Rolf's new initiatives.
The two from the Netherlands, avant-garde designer's fashion show has always been full of strong visual impact, such as to allow the model into the Russian doll will be wearing several layers of clothes off, or walked back headlamps staggered step Desk and so on, very pleasantly surprised every time it has become fashion fans look forward to. However, in spring and summer 2009 Paris Fashion Week's list, there is not even familiar with the names of these people can not help but speculate it is because the economic downturn, resulting in cancellation of Viktor & Rolf fashion show? In fact, Diesel group was backed by Viktor & Rolf natural no shortage of this money, but will be made into a fashion show Vedio, no flowery background, star guests, even the model Shalom Harlow only one person, but it's hard to use but not less than Viktor & Rolf before any of a show, because it took 2 and a half hours filming, but also the use of a 57 person production team used the magic of digital technology will be 21 Shalom Harlow seamless splicing together, in the end , "Shalom Harlow" were standing on both sides of T-Taiwan applause, and then gradually disappear in the digital air show for the entire painting of the perfect ending, making it Vitor & Rolf a new milestone.
However, the significance of this milestone because it is not the use of modern scientific and technological imagination, the most critical thing is, Viktor & Rolf fans around the world they want to share at the same time show event before the specialized production of this special fashion show, and broadcast on its Web site. In addition to outside the show, even on weekdays it is very difficult to see the background scenery, with the camera lens can see more than the VIP treatment VIP, no wonder that Viktor & Rolf threatened, and that is "future fashion show the new direction of development."
Although now we also can not imagine, in the near future, Chanel, Valentino, such as luxury brand will really give up out of the background and the many magnificent model of the deduction, available online every quarter brings, but at least we can see Today, a growing number of brands, such as Martin Margiela, Comme des Garcons, Dior, Maxmara, etc. organized by various types of exhibitions are no longer cold, "Please bring invitations to enter," but under the banner of "FREE" label All are welcome to join.
Perhaps this is also blamed for the global economy in the doldrums, in fact, as early as in the past decades, another a high-fashion house custom at the time of closure, represented by the luxury fashion dreams are gradually collapse, such as Zara, H & M , Topshop, such as the rise of low-priced fashion brand, will be popular to mention faster and faster pace, in the past clothing from T-Taiwan pop to the public, is likely to take 2 ~ 3 years, and now is almost synchronous. Can only wear the same quarter is or parity, in today's environment, each person has in mind the number of luxury brands attractive gold and gradually reduce.
Therefore, the only luxury brand to develop a "People First" project, the so-called exhibition, publishing, branding is the way free to establish their own unique brand image in order to attract those young consumers who love fashion, so that these now Maybe the crowd can not afford to buy, to become potential future customers, is nothing but a kind of "advance pay" business strategy.
Tod's network television
Tod's at 09 weeks after the end of spring and summer fashion, announced the formal launch Web 2.0 world, that is, the Internet television channel brand, digital Lights room and exchange platform to blend tradition and innovation, and open the door to the online world. The first action, they got to do Gwyneth Paltrow headed Opera, this quarter for their "It Bag" Pashmy bag to create an intimate story, this short film directed by Dennis Hppper special invitation, and immediately placed on an exclusive www.tods.com screening. At the same time, like ordinary TV, Tod's this new web also includes four on-demand television channels, including: "Tod's Pashmy" films, behind-the-scenes clips and selected visit; "Tod's World" - display technology technology, fine handmade, high-quality materials used, and Tod's all to make the Italian luxury brand of unique elements; "brand" and "brand tracking" - to the initial understanding of the person in Tod's unique style and brand Tod's source of inspiration for the calendar year.
H & M fitting room exclusive
VIP at the brand-name boutiques to enjoy one of the treatment is an exclusive first test lift Now, you can also have their own "exclusive fitting room", which is H & M stores for a shirt difficult test problems, the official website the introduction of online fitting room, you just height, weight, size, etc. After the entry of personal data, there will be a part of your own body, to try to be quarter of all the series of new shirt, a suitable degree of up to 80% above, allows you to save a long trial trouble clothes.

Several hundred dollars of brand-name Logo

The past, teachers tailor custom, those who signed on as a Logo or noble status symbol.

Today, Logo is no longer admired by the people, spend a few hundred dollars can buy a banner signed by teacher High Street brands.

Once upon a time, to a grand surprise party Yan 4, noble Queen can please Christain Dior, Coco Chanel spend these masters order a set of evening wear for several months, even under the banner of "fly" went to great pains to repeatedly test equipment until perfect. Unfortunately, this golden age of fashion has become obsolete, will be works of art fashion as fewer and fewer people are treated, senior fashion houses or on the declaration of the closure, or just as the maintenance of high-end brand image of a magic weapon, only used to worship, and commercial relations weakened.

In fact, this trend as early as in the last century 90's when the economic downturn began, but then luxury brands to put the low profile, known as the "Vice-line", the name of the design style more young banner, will also be the way the prices have become more "inexpensive" to expand the age of consumer groups and walks of life, increase sales, such as D & G, Miu Miu, DKNY, such as second-line brands, including the latter's See by Chloe, McQ, are to be transported the product. However, despite the price of these second-tier brands than the main line, there is a big slice of cheap, but really want to say low to allow the general public are hi-by-Yan Kai, Marc Jacobs in addition to tens of dollars to buy souvenirs series, Most ordinary people are still so discouraged. The real innovation is Karl Largerfeld for H & M launched a limited series.

The feeling at the beginning of some "self-worth down" move, now seems, it can be enough to go down in history loading fashion. On the one hand, it is the luxury brand has found a group called the "Crossover" perfectly justifiable reasons to get close to the public, in addition to well-known Y-3 outside, Puma will be invited Hussein Chalayan to do the design director, with Sergio Rossi to launch high - with sports shoes; at the same time for Speedo, Nike and many other brands so designed Kawakubo-ling, will touch into adidas and Stella McCartney for LeSportsac, etc., they money at the same time more transient surge in popularity; On the other hand, those look at fashion magazines to see the crazy, cos I'm always skint but could only buy goods ABC people were fully aroused the enthusiasm, just spent the past several hundred thousand dollars, they will have to buy brand names with the same vanity and sense of satisfaction that even if the texture and workmanship than the real brand-name products are inferior to many, but a "limited edition" of this ring, it seems that vanity makes up a class.

Therefore, it is also not difficult to explain why the name of Diesel in order to limit the introduction of a 390 just by selling jeans, in the four hours of crazy chaos they declared sold out; monopoly buyer of French boutique Colette shop with the most popular Gap cooperation, From clothes to accessories from the entire series when it announced the launch of attracting much attention. Another angle, in fact, those who are not widely known, there is no shortage of talented designers, but also to use with the High Street brands opportunity to greatly enhance their visibility, Viktor & Rolf is the most typical beneficiaries.

In fact, if it is affixed with a famous brand parity Logo for their own gold-plated, it would be better described as a luxury brand with the popularity of low-priced brand to the public closer to the way to upgrade their brand popularity, only a mutually beneficial act only

Just in the UK Fashion Awards won "Best dress designer," the title of the Matthew Williamson, was H & M discerning eyes and become cooperation in 2009 the first limited series. The good will with a wide range of color printing combined with the designer logo will be launched in April 2009 for men and women fitted series, while the men's series is the first time, definitely worth looking forward to.

Inexpensive goods to wear Fashion Icon

The past, Marilyn Monroe wearing a fur singing "diamonds are a woman's best friend," Mrs. Kennedy just to buy Chanel, will be able to let this brand new life

Today, Mrs. Obama was wearing a less than 100 dollars Donna Ricci dress, you go to Topshop, Zara, H & M at the time, waiting to pay the bill in front of you is probably the so-called "It Girl"

If it is said that once those Fashion Icon, such as Audrey? Hepburn, Catherine? Deneuve and so on, are a water closet in infants Givenchy, YSL, then, the new generation of fashion Icon, still there will be those of name, but in the closet the other side, probably placed there Topshop, Zara those you and I can afford the low-priced fashion.

Like nowadays the most popular band "It Girl" who rock star offspring Geldof sisters flowers, as most will be wearing Alexa Chung, etc., including even the older generation of the Hilton sisters, Lidsay Lohan and others, they should do not have the background of the door, or on a huge asset. They are spending billions of dollars in Chanel, but can also back into the 2.55 handbag Topshop, H & M, Zara. In their minds, will be the last to wear different brands from different sectors all breaking the rules is a fashion, how to inexpensive goods and luxury items to Fan infants is capable. Therefore, on the one hand, they are to buy those luxury shops of the most hated "Michael fashion" products, but on the other hand, they still can be popular luxury brands, fashion show sitting in the front row VIP seats.

Even the last generation of the Icon, have also arrived in this array can not stop the wave, secretly began to move closer to parity brands. Claimed that "the things I have never been cheaper," the Kate Moss and Topshop in cooperation, it seems that inexpensive goods will be moved into her wardrobe, the daily replacement; with cheap department store to launch low-priced series of Sarah Jessica Parker is set a good example 9 U.S. dollars will be blue of 400 U.S. dollars with Manolo Blahnik took to the red carpet; increasingly Angelina Jolie motherhood in the opening ceremony was also put on the 26 U.S. dollars

This is not only because the relationship between economic crisis, but a conceptual change in the past, such as Victoria, the head must match was described as a full set of elegant dress, now turned into something of the past, in the the pursuit of extreme individuality in society, people need, not from head to toe are meticulously decorated with famous puppet, but rather more with the sexual, more free, more defiance of the new idols, as all the unexpected can be used with the Playing with a single goods Highlights of Agyness Deyn, is the new definition of Icon.

Fashion, in this day and age is no longer as in the past as only nobles were able to participate in and guide a small circle of Sharon, and everyone can evolve into a free game, what is needed, but you have to participate in the enthusiasm and fearless courage

1. Cory Kennedy

Speaking of Cory Kennedy fame night, the story is well-known nightclub photographer Mark Hunter began in 2005 in his shop the night before encountered 16-year-old Cory Kennedy, he would put Cory Kennedy photos www.thecobrasnake. com, so Cory Kennedy is known as Internet It Girl, she was not slender, hair dry scattered, often people did not care the slightest impression, but only for a year, Cory Kennedy has become the most attention online, one of the fashion idol . Cory Kennedy belt is a symbol of a time when there is no belt to replace the use of knitted jacket, which is the middle size slightly plump her unique experience, a vest skirt with printing, together with the belt is the most classic style.

2. Louise Ebel

Paris New ITGirl, 20-year-old red-haired girl Louise Ebel, Sorbonne University, Art History or female students, the recent Street favorite film site. Black frame glasses and braided hair style is his Special Representative. Her share with the people of France ethereal, but also because of its rich and with careful Street taking pictures of blog received a warm concern. Both feminine, retro flavor, while wandering in the bohemian edge, and a little bit of modern rock and roll style, then she's self-personality style. Of course, the most charming or her unique temperament lazy French, and from time to time to reveal the artistic tone of youth.

3. Jane Aldridge

Texas high school girls to rely on her very personal style and popularity of the blog. Blog in which she described her daily photos of the clothing, the list hope and inspiration. Crazy love for shoes is a sign of her, "clothing is sometimes vague, but the shoes have always had a strong voice allows you to give it a unique appreciation of the design." This is her famous. Fashion shoes buyers to edit or is her dream.

No comments:

Post a Comment