1/09/2009

To fashion the economic downturn brought about?

Now watch the news every day what the stock market in the broadcast a low number of points, interest rates also reduced a few percentage points, or certain countries in order to control the economic crisis what measures have been taken. The same is true with people, chat, chat chat will see three to the economy, the lower all day long, day-long downturn, so the other day with a MM Cartier or so, she said, on being represented in this table has been. They are such a luxury industry on the economy to rely on the self-evident, and may be the findings of their home so I am startled, even high-end luxury goods have been rising in, when the economy has been bad to this point. There is the old saying that peace and prosperity to buy antiques, buy gold in troubled times. Which undoubtedly is a high-end luxury goods like gold, precious and a good hedge against inflation, now the people afraid to enter the stock market, did not dare buy a house, but under only buy things, spend about the whole thing.
The economic crisis do not know when can we come to the bottom began to rebound, I remember so many newspapers have described the economic crisis of the past, people dress hats impact, "the U.S. stock market collapse in 1929, when the arrival of the Great Depression, women's calf skirt can cover half of the Dow Jones index at 10,000 points straight 60s golden era of miniskirts became popular in Women, by the 70 Arab countries during the oil embargo led to sluggish U.S. economy, in New York Avenue through most of the women may have put on the skirt and ankle. "this is true, the economy can be said that the whole fashion trend of a large wind vane, then let us recall that two years under the fashion industry to see This can only enable the rapid growth of unemployment in the doldrums the economy, brought to us by what fashion. Skirt length and economic relations, if there is any?
Comme des Garcons, Dsquared2. Retro trend: Fashion look back First of all is probably think of retro, and retro word emerged very early on, but over the past few years in particular, used in more than 08 of the autumn and winter fashion show on a lot of people talk as well as go retro in style, the use of large area I think people look at the Scottish Pipe Band lattice, not Ralph Lauren or D & G in the use of these names, and even the trend has been walking in front of Kawasaki Dsquare2 sister and also runs through the audience it can be seen over the past few years has become a retro fashion elements a top priority. This year, Dior's new package is also a master from the 19th century that Tolstoy got the inspiration, the whole is full of the flavor of ancient Russian lady, whose name directly called Anna Karenina, it can be said that in the end of the retro. Look at the development of men's jackets, last year's trench coat has to pull us back to the past, and this year the eyes of many designers also invested in a peacoat above, is fully prepared to replace the previous trend of all re-staged again. As to why we all in the selection of retro, it is estimated that the reasons vary, and may think I probably want to go back to the time before the economic crisis, but we can not turn the clock back, can only be made for the dressing on the comfort.
Gray series of fashionable brands 3.1 Phillip Lim Department of monochromatic dark reversion Note I said above, peacoat, designers not only in style on the affected, in color, they will be more to choose the color gray. Due to unemployment and economic recession interference, people's mood is relatively more boring, so in recent years to a single color in the color change, especially black and other dark gray line, rather than those prescribed colorful shades, so as Emilio Pucci or Etro like colors on such a big fuss over the brand, is not their spring.

Emilio Pucci (OUT), Jil Sander (IN) Color in this color change to a single color, especially black and other dark gray line, rather than those prescribed colorful shades, so as Emilio Pucci or Etro like colors on such a big fuss over the brand, is not they spring. Of course, there are an exception, that is, young brand, which has become a bright color signs, because their customers are those young people for young people, youth and treason unlimited, will allow them to ignore all these crises, deliberately to pursue a kind of pleasure. In tailoring, the single-color capable Forever and simple design is a pair of good friends, who are overstaffed relative luxury clothing at this age can only be moved back to second-line estimates, as most people worry about the time fill his belly, who will be concerned about the foam sleeves and lace fan fold these things. So that has been advocating monochrome and simple tailoring of Jil Sander, should be at a comparative stage of rehabilitation, but also are attracted to people spared no expense to buy it, or even pay for their liabilities.
Lacoste with Junya Watanabe together Polo
Lacoste, together with United Arrows pushed Cardigan
Popular cross-border cooperation
Talking about the acquisition of Jil Sander, in fact, the acquisition of the economic crisis is also shown under the helpless. Not only was this a Jil Sander is sold, bought, we should say that several have not been acquired before that? It can be said that now more than 50% of the senior fashion brands have been in the hands of the hands of a few giants, such as LVMH, PPR, PVH, Richemont several. hungry eat small fish and shrimp, which holds a lot of resources are the big brothers, in the economic crisis under the weight of market positioning will naturally be under the reshuffle, some brands may be a large amount of money to build, Some have to be forced back to second-line or drop files. And that these brands and the relationship between the large department stores also are getting closer and closer, and cooperation will have a way out.
Talking about cooperation in the fashion industry we do not call it cooperation, to listen to a very good name is cross-border, that is, the two brands together with publicity, Early years of this thing there, guy, falling, absolute Brief Encounter, the two players together to be a commemoration of some things, like Jackie Chan and Jet Li, the ancient people had waited for so many years, beaten good or not does not matter, so is this effect. Can now cross-border as straw, no one would like to pull a life saved, every day there are always a few news is cooperation with a certain what, in fact, is not strange economy, would like more information, and promote what time of economic downturn. So this year, H & M in tasted the sweetness after a near-chuan sister, and Kate Moss in Topshop's also looking for on the basis of the beauty Mischa Barton. Lacoste also ate doping this year, with Junya Watanabe together Polo, also found together with United Arrows pushed Cardigan, do not know whether to make a basin full, but its power can be seen publicity. And so on and so on, the list goes on, it is estimated that go on like this, the two brands are not enough, is not it could be considered together with the three.
Cross-border = price?
In fact, there is a cross-border benefits, and that is a price-cutting can be above board. This is true, the economy is so bad, it is estimated that patronize boutiques fewer and fewer people will be the big bad self out of total value, this time is of great help cross-border, after all, work together as a new brand, sell your That is natural, do not sell cheap what to say. Therefore, Anya Hindmarch, Sigerson Morrison and even Stella McCarntey ran and civilians have been working together as Target Stores parity series, more brands are starting from a stove or even the Deputy Vice-license license. Recently, Lane Crawford is exaggerated, and Alexander McQueen, Ksubi, Viktor & Rolf and Raf Simons cooperation limited edition T shirt as long as 200, after being tasted the sweetness of the second round of the limited right away is beginning to , and this is 200, but turned into a designer Neil Barrett, PRPS, Thomas Wylde, Undercover, Yves Saint Laurent, the powerful lineup worth looking forward to.
In fact, fashion is relatively close economic ties and trade, and here a sign of disturbance, there can be detected immediately. Perhaps the trend of slower, but the purchasing power of the plain, without the slightest bit false. Might imagine, if the economy continues to do so dejected, perhaps after the intensity and frequency of discounts will be strengthened, and this is the case, also is a good news.

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