Financial crisis, the fall fashion magazines, fashion Web site so popular these days

According to WWD reports, the U।S. fashion magazine sales continued to decline, nearly six months of the U.S. version of ELLE newsstand sales fell 6.3 percent, while the U.S. version of Vogue's newsstand sales fell 15 percent, of course, it sold more than ELLE many newsstands each retail for about 50,000

Men's Vogue facing suspension In 2007, those good old days, the luxury brand that can be big spenders. In December last year, designer Marc Jacobs at the Rockefeller (top floor) of the Rainbow Room to convene the annual holiday gathering, and invited 800 guests. Those guests include representatives from Vogue, W and Harper's Bazaa such as VIP magazine. The theme of the Arab at that night gathering, Jacobs special arrangements for the stage design, actors, five open bar, with a gold necklace free upload girl holding the hands of non-coat candelabra handsome, as well as a scattering VIP money to rain. In the past 18 years, Jacobs President each year to host such a gathering. However, in November 4 this year, his business partner Robert Duffy, in a brief e-mail said: "because the current financial climate and environment, I have already made a decision to abolish in 2008 holiday gatherings." Although the luxury brand in the most safe and sound, but also has been the impact of an economic recession. Relatively speaking, the time of an economic downturn suffered by the impact of affluent consumers less, and consumer spending will be sustained, but in the past few months, this situation has changed. MasterCard SpendingPluse to consumers in the retail, services expenditure survey showed that although the beginning of June this year, consumer spending on luxury goods began to appear slight, but in October this year, month, luxury consumer spending dropped by 20.1 percent. For those who rely on advertising luxury U.S. newspapers, magazines, this decline is no doubt means more bad news. According to Media Industry Newsletter, the U.S. top luxury lifestyle magazine in December issue of advertising pages over the same period decreased by 22%. For example, one of Vogue magazine, December issue of ad pages from the same period last year dropped to 284 now 221, while Food & Wine magazine ad pages from the same period last year dropped to 160 now 126. This is the publishers in terms of recession. In October, when, Conde Nast, announced to reduce its number of Men's Vogue, will be an annual reduction of 10 per year 2, so as to reduce the Conde Nast magazine's number, plans to cut the budget 5 percent magazine. Gotham and amptons owns magazines such as Niche Media has been laying off staff and stopped its a magazine. Owns Departures, Travel & Leisure and Food & Wine magazine, such as American Express Publishing is running 4 percent plan layoffs. Departures magazine editor Ed Ventimiglia said: "This is absolutely unprecedented situation of most people. Everyone is worried, but how many still confused and do not know where." Earlier this year, high-end brand advertising is one of the few to remain strong ad types. According to Nielsen Monitor-Plus calculation that in the period January to August this year, luxury goods advertising grew 6.7 percent - while at the same time other types of advertising almost all to reduce the budget. Publishers and did not miss this trend. In September this year when, Dow Jones & Company introduced a gorgeous WSJ magazine to attract luxury advertisers, The Washington Post launched a fashion magazine FW. And The New York Times Company said it's fashion magazines is a huge source of income. Like Hearst, Cond In the United States marketing and distribution of the Girard-Perregaux watches Tradema of America's CEO, said Ronald Jackson, he has plans to next year's advertising budget a quarter of a reduction of about 20%. "We have a lot of retailers say, 'although we have made under the orders, but we need you to wait until the economic situation improved again when the shipments'," Jackson said: "We have taken some reaction." London-based retail Graff Diamonds also cut its budget. Graff Diamonds, a company spokeswoman said: "We absolutely will not be a new ad, and we will cut the current campaign." She refused to disclose specific figures, but said that cuts in the U.S. market to greater than the British market. Italian fashion Brioni's Antonella De Simone, vice president also said that in the United States printed on the ad will be slashed by 10-15%. Other high-end product releases as well as the corresponding advertising campaign, have been postponed or canceled. General Motors will market Buick LaCrosse period postponed until January next year, Ford has introduced release of its redesigned Volvo S60 cars and XC90 SUV, Chrysler production of the Aspen hybrid fuel vehicles. Orient-Express Hotels canceled Miami, Spain, Cartagena, Zambia, and Italy, Puglia and other new projects. Donald Trump to postpone its Philadelphia's 300 million U.S. dollars of development projects, and the Ritz-Carlton Hotel Company also postponed in Florida, Vancouver and California.'s Development projects. Faced with this decline, publishers are particularly vulnerable. Hearst's Town & Country magazine editor Jim Taylor said: "By 2009, the first question should come from luxury advertisers - not a name here, they will make full use of negative news on the market to obtain a more favorable prices. If our costs do not rise sharply, such that倒还forgiven, but as we hear from them are also affected. paper prices rose, postage is also up. " Conde Nast Traveler editor Lisa Hughes said that advertisers are slowing down the implementation of advertising, and financial services and real estate category is the sharp declines in advertising. Dow Jones & Company (News Corporation branch, with Wall Street Journal and the WSJ magazine), chief revenue officer (chief revenue officer) Michael Rooney, said newspaper advertising growth in the luxury goods is limited. He said that in the first phase of WSJ magazine, advertising advertisers have 51, while in the December issue of the second phase of WSJ magazine only 52 advertisers only advertise. New York Times Media Group's senior vice president and chief advertising officer (chief advertising officer) Denise Warren said the New York Times this year on luxury goods advertising is also "very stable." She said that the fashion magazine's holiday edition of T Magazine advertising pages more than last year only a page. However, she still said: "The market is absolutely too nervous." Departures magazine, Mr. Ventimiglia admitted that in January next year period of decline in advertising pages will be. Mr. Ventimiglia said: "Here, where a little less one, though many more than just postpone the budget, but we are being exposed to attack." Although many luxury brands are being reduced advertising, many are still quiet dinner for customers and the luncheon meeting organized. They believed that it could be more direct impact on sales. However, such activities may not reduce the worries on the economy. In October this year, the Swiss watch brand Vacheron Constantin, held a gathering to promote its new product line of watches and clocks, some of which prices of up to 60,000 U.S. dollars. In the gathering, looks like the time before the crisis: a service delivery tray, tray, there are pumpkin wrapped lobster, cheese beef, as well as filling the Moet & Chandon champagne glass. Vacheron Constantin, president of Julien Tornare North America in an interview said: "For now, I think that if the crisis came to a halt all taken into account is wrong. Of course, in the future if necessary we will make adjustments, but at present we do not want to What the financial crisis response. "

U।S. sales continued to decline fashion magazine fashion Web site so popular these days According to WWD reports, the U.S. fashion magazine sales continued to decline, nearly six months of the U.S. version of ELLE newsstand sales fell 6.3 percent, while the U.S. version of Vogue's newsstand sales fell 15 percent, of course, it sold more than ELLE many newsstands each retail for about 50,000. Harper'sBazaar fell 8.3 percent, and mainly rely on subscriptions W dropped 10%. Glamor and MarieClaire has many years of decline, for Glamor also recently conducted a revision. And Cosmo also dropped by 6 percent, is the difference between its base of 10 million, and now sales were flat with 2004. In order to maintain sales in retail can not guarantee, the subscription is the only way, to this end is getting higher and higher discount subscription price was launched in 12 Vogue subscribers as long as a year 18 U.S. dollars (1.5 U.S. dollars 1, replaced by the renminbi less than 10 yuan, 10 yuan below our Chinese fashion magazines can buy it?). WallStreetJournal According to reports, the economic downturn environment for the fashion and beauty magazine ad decline, the top 16 magazines in September and its all the same period last year declined. Compared to last year, a record 725 advertising, this year the U.S. version of Vogue ad pages to 674, a decrease of 7%, W magazine dropped 18%, Cosmo fell 3.2 percent. Generally speaking, the WSJ, according to statistics, this year than the second quarter advertising fell 8 percent in the first quarter. Network advantage At the same time, fashion brand for online advertising began to increase input, NewYorkTimes reports pointed out that compared to 2-3 months in advance magazine editorial content, network trend is obviously faster, but also a new generation of Trendsetter have become accustomed to Internet access to information. Some of these sites received the favor of advertisers, such as NeimanMarcus, Tiffany and Lancome, etc. are willing to pay 1-5 million on advertising in the Webzine. Advertisers believe that the site's advertising costs lower, and high efficiency. Gucci to 50,000 U.S. dollars in the three months Hintmag display ads autumn and winter, and in the top fashion magazine page ads need to 6-12 million. Liangpai slow domestic market Of course, the domestic situation is slightly different fashion magazines are still in a dominant position, the newly introduced men's magazine is a next one. Network, the female vertical sites and fashion Web site has also been in hot pursuit of the VC. And those who have been in accordance with the Style page copy of not less than 30 domestic websites, better magazine group backed by almost all the copying of content. In fact, the original fashion advertisers have been on the network's budget is basically zero, and now the beginning of a number of attempts, the site relies on advertising revenue to completely short-term it would seem difficult, or even medium-term. However, taking into account is bound to decline in magazine advertisements, so a rainy day is very important, is said to Elle Chinese network will invest tens of millions next year to promote to seize the market.