If you can not Kate Moss (Kate Moss) to conquer the United States, then who can you rely on? In the past two decades, the billionaire, the British entrepreneur Sir Philip Green (Philip Green) in one fell swoop changed the pattern of the British retail industry, with the rapid changes in fashion low-cost strategy, in particular the increasing prevalence of the Show, the Green's Topshop chain (And the price of its popular degrees are quite similar to Club Monaco).
Was a shoe salesman rely on the hope that the Green Moss astonishing appeal across the U.S. market. After all, Moss is a well-deserved fashion, "Viagra." She tried to think as some personal problems (but very influential popular culture), "The Beatles" band. Both of her trouble-ridden rock star boyfriend, was arrested for his own use of illegal drugs, can not weaken her influence. She has become a growth strategy for Topshop, a major component. Topshop is on the Green in 2002 to 1.6 billion acquisition of Arcadia Group Ltd. When they bought together. The so-called fashion chain stores in the United Kingdom has more than 300 shops in the autumn of this year in the United States to open the first store, Green's Topshop chain has a number of overseas will be more than 100. This is only the beginning. Green Moss how to persuade his business partners, which hit a powerful blow, is still the fashion industry (currently up to the scale of the global fashion market 1,200,000,000,000 U.S. dollars) talked about the topic. The answer is not money. Last year, according to the Sunday Times Rich Britain's richest women, ranked 100, Moss set out in paragraph 99, said to his assets and total revenue of about 88,000,000 U.S. dollars. Media reports estimated that about her Topshop with the signing of 600 million. Topshop declined to comment.
Was a shoe salesman rely on the hope that the Green Moss astonishing appeal across the U.S. market. After all, Moss is a well-deserved fashion, "Viagra." She tried to think as some personal problems (but very influential popular culture), "The Beatles" band. Both of her trouble-ridden rock star boyfriend, was arrested for his own use of illegal drugs, can not weaken her influence. She has become a growth strategy for Topshop, a major component. Topshop is on the Green in 2002 to 1.6 billion acquisition of Arcadia Group Ltd. When they bought together. The so-called fashion chain stores in the United Kingdom has more than 300 shops in the autumn of this year in the United States to open the first store, Green's Topshop chain has a number of overseas will be more than 100. This is only the beginning. Green Moss how to persuade his business partners, which hit a powerful blow, is still the fashion industry (currently up to the scale of the global fashion market 1,200,000,000,000 U.S. dollars) talked about the topic. The answer is not money. Last year, according to the Sunday Times Rich Britain's richest women, ranked 100, Moss set out in paragraph 99, said to his assets and total revenue of about 88,000,000 U.S. dollars. Media reports estimated that about her Topshop with the signing of 600 million. Topshop declined to comment.
Regal model with Philip Green and Kate Moss
Topshop at Oxford Circus area of 90,000 square feet of flagship stores, fashion Moss family does not share space, but in May last year, the first 6 days, the family income that is 2,000,000 U.S. dollars. Although Moss Topshop fashion line will not disclose details of earnings, but an industry that is expected this year, its pre-tax profit will more than 350,000,000 U.S. dollars.
Green and Moss has been able to attract each other, the key lies in the fact that they may have experienced similar growth. Although the first generation, but they are in their field of alternative, it is not good reputation in the London suburb of Croydon grew up. Although Moss is not the master of the idea of fashion (she has said publicly that she usually from their own old fashion selected, and then let the Topshop designer of the modified until she was satisfied with the production), you can say Green, for her business, "Muse." Green said that, "she Qinliqinwei everything, every kind of things personally approved supervision."
Moss Topshop's success in the series, and in the spring of last year, the department store Barneys New York preview (Green described as "a successful test the water"), at least to a certain extent, promoted the green into the U.S. market. But had to encroach on the U.S. market, but ended in failure last of the British business giants, such as Laura Ashley and Marks & Spencer, Green's proposal may not act rashly. Green also said that Moss is a business Muse, inspired by her own "intellectual fashion" into a great global market value of the brand.
On the Green Moss
"I think Kate may not be able to adapt to the general business operations. If we have a group of people is a component of the vertical structure of the company, I think we probably will not be here today. Kate cooperation with the difference lies in the fact that her own The style has its own perspective; do this with a series of fashion is not the same person in charge.
"Sometimes we will discuss how to invest Moss fashion line, I have to say, in all likelihood, we are unanimous. Kate and I hit it off, we have certainly reached a consensus.
"We are partners; in the face of pressure on me that when she was happy. I have a few phone calls to Kate, I said, 'We need to be addressed tomorrow it.' May be worried about her, but she always said," Yes, I take into account the time. "
"In the Morse series that launched weeks ago, we put all the clothes are ready. I said," I'll pick what you wear, "because she did not know what to wear. In Kate and I are not dramatic things, We never met when Chaoguo. Is not always nine to five. Huojihuoliao sometimes, but we have to cooperate very well. It is important that your partner is not eccentric, but the results can be delivered and paid All action.
"We all know that Kate; they know that she really knows how to dress, it would match. She never made clothes. I think that in order to the development of the Topshop, Kate should be together and spend six months to around 20 countries. We Are asked, 'Is that it?', But we are determined to be more of. That's life. You have to do. Credo that I have never been disappointed.
"We will participate in the meetings, we usually say, the U.S. market are very different. But we did not do anything for this change for Topshop. As this is a thriving business, not looking for ways to spend our three Months. May only need a week. I do not want to do what I can do a good job. You have to believe you do. Must be beneficial to my business.
"You buy consumer goods, it is because you have a good quality of goods. With the loan-to-time in-depth the crisis, we only buy what they really want. I look forward to the U.S. market is that in three to five years to achieve 3 100000000-500000000 US dollars of revenue. This is my plan. If not, then I am doing? "
Moss on Greene
"I remember that day, we are at the Dorchester David Tang's restaurant in a bar meeting, Philip told me: 'We should co-operation.' I just said 'good'." The next day, a person I find him straight. I think he was surprised. He asked me, "your entourage?" I said, "I only." We immediately began to discuss joint projects. Before, many people find me, but this is a good time, that period of time because I have been considering such cooperation. If I did not intend to put into practice, I will not say "good".
"He's always on, this is disgusting. Sometimes I think," My goodness! "We may be a noisy, but he is usually right. The success of the Philipp's no reason why not. And such a great co-operation. A few days ago, I called him, I said:" I need to see you . "I have met to take up pen and paper and told him:" I heard that we do not have enough to buy the shares. "He's a little surprised, then on laughing. Then he explained to me what is happening.
"He did a lot of people will be urged to do things, very often I must adjust my time. I do not participate in corporate affairs. He believed that if anything, I would believe that, then we do it together.
"I stay in the fashion industry for a long time, so I know what I want, fashion is what. I am not the kind of" Oh, this will become a new popular hot spots "of the fashion designer, I am nothing but I like to wear , And the girls also like it. I see them wearing clothes designed to feel really good. I think we will be doing very well in the U.S. market because the United States is very classic fashion ... ... young girls to choose Not many. "
Topshop at Oxford Circus area of 90,000 square feet of flagship stores, fashion Moss family does not share space, but in May last year, the first 6 days, the family income that is 2,000,000 U.S. dollars. Although Moss Topshop fashion line will not disclose details of earnings, but an industry that is expected this year, its pre-tax profit will more than 350,000,000 U.S. dollars.
Green and Moss has been able to attract each other, the key lies in the fact that they may have experienced similar growth. Although the first generation, but they are in their field of alternative, it is not good reputation in the London suburb of Croydon grew up. Although Moss is not the master of the idea of fashion (she has said publicly that she usually from their own old fashion selected, and then let the Topshop designer of the modified until she was satisfied with the production), you can say Green, for her business, "Muse." Green said that, "she Qinliqinwei everything, every kind of things personally approved supervision."
Moss Topshop's success in the series, and in the spring of last year, the department store Barneys New York preview (Green described as "a successful test the water"), at least to a certain extent, promoted the green into the U.S. market. But had to encroach on the U.S. market, but ended in failure last of the British business giants, such as Laura Ashley and Marks & Spencer, Green's proposal may not act rashly. Green also said that Moss is a business Muse, inspired by her own "intellectual fashion" into a great global market value of the brand.
On the Green Moss
"I think Kate may not be able to adapt to the general business operations. If we have a group of people is a component of the vertical structure of the company, I think we probably will not be here today. Kate cooperation with the difference lies in the fact that her own The style has its own perspective; do this with a series of fashion is not the same person in charge.
"Sometimes we will discuss how to invest Moss fashion line, I have to say, in all likelihood, we are unanimous. Kate and I hit it off, we have certainly reached a consensus.
"We are partners; in the face of pressure on me that when she was happy. I have a few phone calls to Kate, I said, 'We need to be addressed tomorrow it.' May be worried about her, but she always said," Yes, I take into account the time. "
"In the Morse series that launched weeks ago, we put all the clothes are ready. I said," I'll pick what you wear, "because she did not know what to wear. In Kate and I are not dramatic things, We never met when Chaoguo. Is not always nine to five. Huojihuoliao sometimes, but we have to cooperate very well. It is important that your partner is not eccentric, but the results can be delivered and paid All action.
"We all know that Kate; they know that she really knows how to dress, it would match. She never made clothes. I think that in order to the development of the Topshop, Kate should be together and spend six months to around 20 countries. We Are asked, 'Is that it?', But we are determined to be more of. That's life. You have to do. Credo that I have never been disappointed.
"We will participate in the meetings, we usually say, the U.S. market are very different. But we did not do anything for this change for Topshop. As this is a thriving business, not looking for ways to spend our three Months. May only need a week. I do not want to do what I can do a good job. You have to believe you do. Must be beneficial to my business.
"You buy consumer goods, it is because you have a good quality of goods. With the loan-to-time in-depth the crisis, we only buy what they really want. I look forward to the U.S. market is that in three to five years to achieve 3 100000000-500000000 US dollars of revenue. This is my plan. If not, then I am doing? "
Moss on Greene
"I remember that day, we are at the Dorchester David Tang's restaurant in a bar meeting, Philip told me: 'We should co-operation.' I just said 'good'." The next day, a person I find him straight. I think he was surprised. He asked me, "your entourage?" I said, "I only." We immediately began to discuss joint projects. Before, many people find me, but this is a good time, that period of time because I have been considering such cooperation. If I did not intend to put into practice, I will not say "good".
"He's always on, this is disgusting. Sometimes I think," My goodness! "We may be a noisy, but he is usually right. The success of the Philipp's no reason why not. And such a great co-operation. A few days ago, I called him, I said:" I need to see you . "I have met to take up pen and paper and told him:" I heard that we do not have enough to buy the shares. "He's a little surprised, then on laughing. Then he explained to me what is happening.
"He did a lot of people will be urged to do things, very often I must adjust my time. I do not participate in corporate affairs. He believed that if anything, I would believe that, then we do it together.
"I stay in the fashion industry for a long time, so I know what I want, fashion is what. I am not the kind of" Oh, this will become a new popular hot spots "of the fashion designer, I am nothing but I like to wear , And the girls also like it. I see them wearing clothes designed to feel really good. I think we will be doing very well in the U.S. market because the United States is very classic fashion ... ... young girls to choose Not many. "
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