Who will save the Italian fashion industry

Milan Fashion Week Roberto Cavalli 2009 on autumn and winter release
Have Burberry, Gucci and Prada exhibition, such as clients Producer of Gabriella Mazzei said that the cost-saving has become a focal point this season. She said: "In this economic situation, the budget has been squeezed scale; people pay more attention to materials selection, hospitality as well as the cost model is also being reduced. But the importance of the practice setting has not changed. Customers want to optimize their work, and asked us to negotiate prices with suppliers. "

Retailers as a buyer for this season's Milan Fashion Week in full of a sense of luxury evening full of surprise, but still enjoy what we are seeing that everything - even though this does not mean that they will not cut into the goods budget or ask for preferential fashion brands. However, most buyers are optimistic about this season.

"This is a difficult and uncertain times, designers are required female consumers to help them tide over this difficult period." Hong Kong Lane Crawford fashion director Sarah Ruston said.

Bergdorf Goodman, senior vice president and fashion director Linda Fargo said: "The shadow economy does not seem to give Milan an impact here. There is no shortage of which the famous Italian luxury materials and luxury processes, new ideas and a lot of views so that these materials and new technology. "

Holt Renfrew in Toronto, vice president and fashion director Barbara Atkin, said: "We are left to the Milan fashion convey a clear, strong message, the new contours of effective and filled with gorgeous fashion passionate customers will be lit in the closet."

From "good at all" to "at risk"

In accordance with the Italian fashion industry association said in September last year, in 2008 known as the "little to write home about", "stagnation", but then he has become a "one-year at risk." In 2008 compared with 2007, the Italian fashion industry suffered a profit decline of 4 percent to 66.4 billion euros, or 97.6 billion U.S. dollars. Exports increased by 1.2%, reaching 42.6 billion U.S. dollars, but the domestic market showed a "surprisingly rapid and dramatic" decline of 4 percent decline.

-9 Month at 2 month period, the Italian clothing brand in the United States, 6.7 percent lower sales in Japan the figure was 10.8%. Fur products in the United States to reduce by 13.8%, 4.6% in Japan, the United States footwear 17.5% lower in Japan reached 16.7 percent decline.

The United States and Japan face the garment industry in the doldrums, Fortunately, other countries in Asia and Europe as a country be able to balance the growth.

Throughout the year, clothing and fur products, sales increased by 4%. Russian and Eastern European countries are still the major consumer of Italian merchandise. In 2008 the first nine months, Russia's clothing sales increased by 18.3%; and fur products rose 41.2 percent were achieved, 27.8 percent growth in footwear. However, the impact of consumer confidence by the fashion of the last quarter of the sales of these commodities will inevitably decline.

Nevertheless, the global scale, clothing, footwear and fur in the third quarter and in October reached 2.8 percent decline, compared with the same period in 2007 declined by 10 percentage points. Textile and fur sales in the third quarter fell 10 percent decline in October reached 13 percent.

The first half of 2009, the Association is expected to fur such as textiles and raw materials will drop 2 percent, despite the dollar is still strong, but the decline in clothing and jewelry industry or was expected to reach 5%. Fashion industry, said the policy of Europe after 2009 will have a decisive influence for half a year. For example, if the reduction in UK tax practice is widely accepted, "the consumer will rebound in time and to improve the outcome of the end of the year, Not only that, but also to the tight clothing jewelry industry to ensure that 5% of this figure." Now, if the wait has been sustained, the Government still has not introduced any measures, "the first half of the second half more than the sad decline will be more than 5%. However, for industrial policy to support the hope that fashion, we will be profitable this year is expected to set at 63.1 billion euros (79.5 billion U.S. dollars). "industry association spokesman said.

Gucci 2009 Series men's winter

Wait for government actions

Italian fashion industry have complained that the Government of the Italian fashion industry to take the attitude of disregard, but to support a car and household appliance used to support industry plan to stimulate the 25.4 billion U.S. dollars. In this regard, Fashion Industry Association President Mario Boselli published in February of this year's own views: "I can understand the Government to stimulate the auto industry, but fashion industry did not receive the same treatment, even home appliances industry received less attention. "

According to statistics, the number of Italian fashion industry employment reached 800,000 across the country a total of 30,000 company-related industries. Textile and Apparel Industry Association Sisterma Moda Italia also asked the Senate to listen to their views. Italian Government to take effective measures to begin to deal with the economic crisis of the fashion industry after the slump.

In December, trade organizations and the United Bologna La Perla Group is located in the new home - in San Francisco, private capital JH Partners LLC agreement, the Government will pay 250 workers two years 70% of the wages.

Safilo glasses well-known company in January said it at the next two months in preparation to close four plants, in response to market demand for designer brands plummeting frame. Under the government-funded, the temporary closure of the plant will want March 28, 2700 affected the practitioners. Similarly, the world's largest eyewear maker Luxottica Group of Italy at the six factories in one month and 2 month lay-off two days before their very disappointing sales in the fourth quarter, which affected the north of Italy in 6000 workers.

Italian Economic Development Minister Claudio Scajola commitment Holdings Ltd. to enter the IT process of bankruptcy protection, which owns Gianfranco Ferré,, Malo, Extè brands such groups, it's dedicated to helping some of Milan advanced brand garment factory producing clothing so Ittierre SpA into the process. This way, these companies have become a state-owned system. "The Government is committed to the brand in Italy and the Italian economy to retain a key area," and promised to submit by mid-March, "the first for the fashion industry to support the interventions."

A positive attitude as a response to the Government, Fashion Industry Mario Boselli, president of Fashion Week in Milan, said: "I hope the sooner the better government of our own can not solve."

In fact, the Italian brand will not solve the problems of the country except the host, outside the country are also many: financial questions and overseas because the spending power of lower-than-expected problems, one after another Italian brand recently announced that its luxury at the opening of a new plan to the Promised Land in Dubai delay. Giorgio Armani's first hotel, in September this year from the original 2010 opening of an extension, Palazzo Versace spokesman also identified Versace Gold Coast hotel opened in Dubai this year, be postponed until early next year. Ferragamo was originally scheduled in the first half of this year will have four new stores have opened, but also because the situation is not optimistic about the postponement of this question. Dubai, even though the Government has just announced the launch of the 20 billion dollar plan to stimulate long-term bonds over the past twelve months cash flow caused by the depletion of the problem, but the global economic crisis on the Dubai market, the impact of consumer confidence, so many high-end market positioning of the Italian brand also to ward off not only delayed the opening of plans to save it.