Luxuries like a huge magnetic field, full of great temptation, so many man-made "dumping."
Every year, many fashion magazines, websites will be a luxury brand category of "top 10" ranking, a list of those introduced by you-I-do you get crazy spread, so that was really true and false in Reject an evident effort to demonstrate.
2008 financial crisis on luxury goods "to combat" a small, the world's luxury brands are crazy discount, a lot of brand has been seen an unprecedented means to promote a minimum. Some time ago, in Beijing CBD area of a luxury good business circles held several luxury brands sale will be low and attractive discounts to attract large crowds. Wearing a fur coat, carrying bags of Famous "lady who" in which the crazy, "Pa goods." FENDI's fur coat was on the floor playing the "appalling", which some people funny scenes. However, like LV, CHANEL, Hermès of these brands which do not appear, so it brought back all the doubts, and this is reflected in the difference between the value of the brand.
INTERBRAND by the 2008 release "in 2008 ranked the leading luxury brands." On the company's financial, branding and brand strength analysis to the evaluation methods such as the present value of earnings method to calculate the proceeds of intangible assets, brands and brand equity contribution to statistics, such as a multiple of profits.
TOP10 list, for the first time car brand Ferrari (Ferrari). Or to the rest of clothing, jewelry and watches accounted for the major brands, Louis Vuitton to 21,602,000,000 U.S. dollars worth of the top brands, leading the second GUCCI 130 million.
Note: INTERBRAND --- the world's largest integrated brand consulting firm, is committed to providing the world's major brand customers one-stop shop offering a full range of brand consulting services. Interbrand's customer base covering about 2 / 3 of the global Fortune 100 companies. As the world's advertising, marketing and corporate communications pioneer in the field of leadership - Omnicom Group (Omnicom Group) members of the business, Interbrand has a global network of resources, so far in 28 offices in 42 countries.
12/29/2008
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